marketing agency

What Makes a Digital Marketing Agency Different from In-House?

Is it worth it to hire an agency?

In the quest for increased sales while maintaining higher profit margins, the question typically comes up, “should I hire a digital marketing agency?” Ultimately, this becomes a matter of budgeting and an analysis of in-house logistics. On one hand, your business needs the marketing, but perhaps it is better to hire someone, rather than hiring a firm. Either way, there are a few key aspects to look at when considering a marketing agency. Read More

benefits of a website

Embracing the Benefits of a Website and Escaping the Small Business Mindset

The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know benefits of a website by not knowing what to do with a website and utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. Read More

responsive web design

Why Choose a Responsive Web Design Company

So you know that you need to get rid of that dinosaur that you’ve been referring to as your website, but things have changed a lot since you last purchased a website. What has changed/what is responsive? And why should you use responsive? Will my marketing suffer if I don’t choose a responsive web design company? This is the heart of what this post is about and I will briefly cover these questions. Read More

marketing consultation

3 Ways You Can Benefit from a Marketing Consultation

Everyone claims to be a marketing professional today. The internet has paved the way for us to “do it all,” forgetting traditional marketing methods. Jumping on the social media/email band wagon to get the word out about our products and services seems to be the way to go these days. The “sooner the better” mind set loves the instant gratification the internet gives us in every area of or lives, including promoting our business and products. Read More

marketing consultation

Slap a Horse on the A** Without Getting Kicked! (Yeah, a marketing consultation can save you a lot of headache!)

When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing, and why you could need a marketing consultation. Read More