content creation agency

5 Things to Look for in a Content Creation Agency

Creating content and getting noticed online is essential to growing your online presence and landing business. While some companies prefer to create content themselves, many opt to let a content creation agency handle their content generation. This can be very beneficial, but it can also have some set backs. It is important to know what to look for when partnering with an agency to deliver your content. (more…)

content marketing

Sales Tools — Content Marketing

Content Marketing and Sales? Why?

Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)