inbound marketing

What Is Inbound Marketing? — Attracting

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)

evaluate digital marketing

How Do I Quickly Evaluate My Digital Marketing?

Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. (more…)

marketing agency

What Makes a Digital Marketing Agency Different from In-House?

Is it worth it to hire an agency?

In the quest for increased sales while maintaining higher profit margins, the question typically comes up, “should I hire a digital marketing agency?” Ultimately, this becomes a matter of budgeting and an analysis of in-house logistics. On one hand, your business needs the marketing, but perhaps it is better to hire someone, rather than hiring a firm. Either way, there are a few key aspects to look at when considering a marketing agency. (more…)

benefits of a website

Embracing the Benefits of a Website and Escaping the Small Business Mindset

The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know what to do with a website and how to utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. (more…)