halloween marketing ideas 2017

Halloween Marketing Ideas for 2017

This year Halloween spending is said to reach an all time high. Statistics from the National Retail Federation speculate that this year “consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016” (NRF). That outrageous number actually makes sense when you think about how many people participate in Halloween festivities throughout the United States and all of the spending that goes into this crazy night of fright. (more…)

inbound marketing

What Is Inbound Marketing? — Attracting

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)

evaluate digital marketing

How Do I Quickly Evaluate My Digital Marketing?

Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. (more…)