Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)
While the value of getting a free marketing consultation may not be immediately apparent, there is some no-risk value in doing so. Even getting a fresh set of trained eyes to look at your marketing methods, may give you a gem that you never thought of before. As Brian Tracy says, “you never know where [live changing advice] is going to come from.” (more…)
When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing, and why you could need a marketing consultation. (more…)
Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. (more…)
Managing to attract warm leads online can be challenging, but getting leads in and keeping them warm is crucial to many businesses. Let’s look at 4 important factors for getting warm leads online. (more…)
In the interest of growing your business and your sales, it is important to have a plan to closing good leads that come into your business. Here are 5 tips for closing these leads and moving the needle of your success. (more…)
Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)
We all know that inbound is sweeping the internet, but why should companies use inbound methodologies? Why are the old sales tools methods not working like they used to? To answer this, we developed a list of 9 differences that make inbound tactics more superior sales tools than those of your father’s! Luke, these are not your father’s sales tools! (more…)
What Are Yesterday’s Sales Tools?
When asked about successful selling today, cold calling is not at the top of the list. However, in the past, it would have easily ranked top. Why the change? Well, today people are extremely turned off by sales people and cold calling. It used to be that having a sales rep walk through the door meant that you were going to learn the newest and greatest gadgets or services that was going to help you to stay competitive and broaden your business. So, in light of that, people were more inclined to take the time to listen to a salesperson give their pitch. (more…)
Introduction to Inbound
Over the last couple of weeks, Blue Phoenix has came out with a series of blog posts geared around sales tools for companies who want to generate warm leads, as well as manage their lead flow better while freeing up their sales team to focus on the sales funnel less and more on the pipeline. This is really about generating inbound leads and nurturing them via content and automated processes until the customer is ready to hear from the sales team. (more…)
