content marketing

Sales Tools — Content Marketing

Content Marketing and Sales? Why?

Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)

buyer personas

Buyer Personas

Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! (more…)

4 sales growth methods

4 Sales Growth Methods for Your Sales Team

In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. (more…)

sales growth

Sales Growth — Sales Fixes Everything!

The old adage “sales fixes everything” is rather well known, mostly because it is true! So, fix your sales and your sales will fix everything! However, this is sometimes easier said than done! Usually, the sales department is more than just the business owner, so the sales team also needs fixed. In this article, we are going to look at why sales teams fail to achieve sales and how you can go about fixing this within your sales team. (more…)