buyer personas

Buyer Personas

Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! Read More

4 sales growth methods

4 Sales Growth Methods for Your Sales Team

In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. Read More

sales growth

Sales Growth — Sales Fixes Everything!

The old adage “sales fixes everything” is rather well known, mostly because it is true! So, fix your sales and your sales will fix everything! However, this is sometimes easier said than done! Usually, the sales department is more than just the business owner, so the sales team also needs fixed. In this article, we are going to look at why sales teams fail to achieve sales and how you can go about fixing this within your sales team. Read More

save time with sales tools

How to Save Time with Sales Tools

Saving time and making more money is usually always top-of-mind. Finding practical ways to do that is important to the future of the company. One very valid method of doing this is to utilize a CRM system. I know what you might be thinking, “why would I want to bog down my salespeople with unneeded processes?” Well, let’s dispel some of the time-waste myths surrounding the concept of the CRM.  Read More