inbound marketing

What Is Inbound Marketing? — Attracting

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)

evaluate digital marketing

How Do I Quickly Evaluate My Digital Marketing?

Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. (more…)

inbound marketing pricing

Is Inbound Marketing Pricing Too High

Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. (more…)

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Finding relevant hashtags

Using relevant hashtags can make or break your social marketing campaign. If you are not using hashtags, now is a good time to start. But where to start …

First, if you are already marketing on social media, then you probably see many posts from competitors. If you are not, download an app like Perch or use Hootsuite to find your competitors and keep tabs on what they are doing. As you are doing this, take note of what hashtags they are using to get in front of customers. Most likely, they are using hashtags that are relevant to your industry and, more importantly, relevant to your customers. (more…)