Insights

In the ever-evolving world of digital advertising, businesses are spoiled for choice when it comes to reaching their audience online. Two common tools—keyword search ads and display ads—offer marketers different ways to connect with potential customers. Keyword search ads show up on search engines based on user queries, while display ads catch attention with eye-catching […]

The ultimate goal of SEO is to stimulate more relevant traffic to your site by optimizing your web page to rank higher in search engine results. This means that understanding how search engines rank should be one of the most compelling subjects for anyone with a website and an intended audience. Adapting a successful SEO […]

Occasionally, a company will ask me if they should create an app for their company.To answer this, I have made a short list of considerations before deciding to create an app and this list is built around one simple principle, the principle of purpose.

One important aspect of marketing and developing your digital footprint is your company website. How did you create your company’s website?

Nowadays most businesses are mobile friendly and up to date on the most popular social media platforms, but have you ever thought about incorporating podcasts into your marketing efforts? 

This year Halloween spending is said to reach an all time high. Statistics from the National Retail Federation speculate that this year “consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016” (NRF). That outrageous number actually makes sense when you think about how many people participate in Halloween festivities throughout the […]

Marketing Strategies for 2017 Just as consumers’ tastes and preferences constantly change, so does how to reach and attract them to your product or service. Below you will find 6 marketing strategies for 2017 to help you keep up with the ever evolving world of marketing.

Find below a list of holiday marketing ideas for your company, to celebrate the season and please your customers and employees at the same time. Seasons’ greetings! Create a Fun Holiday Video. Create a holiday themed video and include your employees in it. Upload it to YouTube and share it on social media. Print Personalized […]

Link building is imperative to creating a successful website that translates to real world success.

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch […]