Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)
We all know that inbound is sweeping the internet, but why should companies use inbound methodologies? Why are the old methods not working like they used to? To answer this, we developed a list of 9 differences that make inbound tactics more superior sales tools than those of your father’s! Luke, these are not your father’s sales tools! (more…)
What Are Yesterday’s Sales Tools?
When asked about successful selling today, cold calling is not at the top of the list. However, in the past, it would have easily ranked top. Why the change? Well, today people are extremely turned off by sales people and cold calling. It used to be that having a sales rep walk through the door meant that you were going to learn the newest and greatest gadgets or services that was going to help you to stay competitive and broaden your business. So, in light of that, people were more inclined to take the time to listen to a salesperson give their pitch. (more…)
What Are Lead Indicators?
As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)
In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. (more…)