Introduction to Inbound

Over the last couple of weeks, Blue Phoenix has came out with a series of blog posts geared around sales tools for companies who want to generate warm leads, as well as manage their lead flow better while freeing up their sales team to focus on the sales funnel less and more on the pipeline. This is really about generating inbound leads and nurturing them via content and automated processes until the customer is ready to hear from the sales team. (more…)

What is Inbound Management?

If you are like most businesses, finding time to consistently do blogging, social media updates, keyword research, and other marketing activities can be difficult amidst your everyday work-flow. Hiring an agency to handle this can alleviate your schedule so that you can focus on what you do as a company. You shouldn’t fall behind with these inbound sales tools cause it can hurt the performance of your company.  (more…)

Why Marketing Automation?

Marketing automation is one of your most time-saving sales tools, because it allows you to keep your sales funnel moving while salespeople focus on managing the pipeline. Automation not only allows you to move leads down the funnel, but also create what-if scenarios for when a lead seems to be not interested. (more…)

Importance of Lead Nurturing

Lead nurturing one of your most powerful sales tools for closing prospects, after they have converted to leads on your website. This is an important point of the buyer’s journey, as the lead is still interested in what you have to offer, but may not be ready to consider purchasing. Many prospects convert on your website, because they are searching for information. So, the challenge and purpose of lead nurturing is to move them from a newly converted lead to a sales qualified lead by taking them down the pathway of the buyer’s journey. (more…)

Warm lead generation can be one of your most powerful sales tools.  By getting warm leads into the hands of your sales team, you’re moving the ratio of warm clients and ultimately you are moving the sales needle as well. Let’s take a look at what a warm lead is and how you can begin to get warm leads into your business. (more…)

Content Marketing and Sales? Why?

Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)

Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! (more…)

In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. (more…)

All too often, growing an excellent business and an excellent sales team is about the individuals sales growth and the company as a whole taking an inward look. These three aspects will change the life of salespeople as well as the company’s bottom line. (more…)

The old adage “sales fixes everything” is rather well known, mostly because it is true! So, fix your sales and your sales will fix everything! However, this is sometimes easier said than done! Usually, the sales department is more than just the business owner, so the sales team also needs fixed. In this article, we are going to look at why sales teams fail to achieve sales and how you can go about fixing this within your sales team. (more…)