On the quest to grow your business, perhaps you find yourself being a bit cautious about how many cards you are willing to show to get the answers you seek. Competitive businesses, businesses with sensitive data, and businesses that simply want to keep their numbers private are often worried about this when discussing the state of the business with marketing professionals. (more…)

Everyone claims to be a marketing professional today. The internet has paved the way for us to “do it all,” forgetting traditional marketing methods. Jumping on the social media/email band wagon to get the word out about our products and services seems to be the way to go these days. The “sooner the better” mind set loves the instant gratification the internet gives us in every area of or lives, including promoting our business and products. (more…)

While the value of getting a free marketing consultation may not be immediately apparent, there is some no-risk value in doing so. Even getting a fresh set of trained eyes to look at your marketing methods, may give you a gem that you never thought of before. As Brian Tracy says, “you never know where [live changing advice] is going to come from.” (more…)

When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing, and why you could need a marketing consultation. (more…)

Keyword strategies are useful for both on-page and off-page SEO. Analyzing them correctly can be the difference between winning your SEO war or losing it. To combat effectively, you need scouts to survey the battlefield and bring back valuable data on the lay of the land, your opportunities, and your enemies. SEO keyword tools are those scouts! (more…)

Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the warm leads to be nurtured into customers and this technique has also became increasingly popular. (more…)

The typical business owner fully understands how precious and limited time is. You’ve probably found yourself wishing for more of it on several occasions–“If only there were a few more hours in the day!”—and wishing certain things took less of it—“Will I ever get through this mound of email?” (more…)

Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)

We all know that inbound is sweeping the internet, but why should companies use inbound methodologies? Why are the old sales tools methods not working like they used to? To answer this, we developed a list of 9 differences that make inbound tactics more superior sales tools than those of your father’s! Luke, these are not your father’s sales tools! (more…)

What Are Lead Indicators?

As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)