This year Halloween spending is said to reach an all time high. Statistics from the National Retail Federation speculate that this year “consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016” (NRF). That outrageous number actually makes sense when you think about how many people participate in Halloween festivities throughout the United States and all of the spending that goes into this crazy night of fright. (more…)

Marketing Strategies for 2017

Just as consumers’ tastes and preferences constantly change, so does how to reach and attract them to your product or service. Below you will find 6 marketing strategies for 2017 to help you keep up with the ever evolving world of marketing.
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Find below a list of holiday marketing ideas for your company, to celebrate the season and please your customers and employees at the same time. Seasons’ greetings!

1. Create a Fun Holiday Video. Create a holiday themed video and include your employees in it. Upload it to YouTube and share it on social media.
2. Print Personalized New Year Calendars. Put your business’s name and a photo with your employees on them. Make sure it’s high quality. Your customers will see your business around all year long.
3. Offer Holiday Treats. Offer gift cards, coupons, and even deliver them to your clients in person. Your clients and customers will be happy and see you as thoughtful.
4. New Year’s Resolutions. People love talking about this at the end of the year. Integrate the idea of self-improvement in your promotion messages.
5. Partner With Other Businesses. Team with local merchants and other businesses to make your business and holiday sales stand out.
6. Work With a Charity. Find a local charity that you can work with and help out or donate to. It will build a positive social image for your business and get more people to your door.
7. Holiday Cards. Make holiday themed cards and send them to your customers. Make it personal by handwriting notes on the cards, as well as the addresses on the envelopes.
8. Holiday Themed Logo. Find a graphic designer to add holiday elements to your logo to make it look festive.
9. Adopt a Themed Tone. It’s time to feature the holiday theme on your website and social media channels as well.
10. Gift Baskets. You can create a holiday themed gift basket for people to share their love during the holiday. People view gift baskets as an easy gift to check a few names off of their list.
11. Deliver Gifts Locally. Deliver your local customers’ gifts in person with a note showing how thankful you are.
12. Social Media. Utilize social media work for spreading the word about your business. Remember to include a dash of holiday-related humor and/or graphics in your social messages!

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)

Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. (more…)

“Aggghhh! My digital marketing needs help!” I hear this a lot actually and for good reason. Companies need to make money, but they are busy doing what they do daily. Usually people lack the knowledge to market their business or they are simply too busy. While I cannot help the busy part much, I can help with the knowledge! Let’s dive in! (more…)

Is it worth it to hire an agency?

In the quest for increased sales while maintaining higher profit margins, the question typically comes up, “should I hire a digital marketing agency?” Ultimately, this becomes a matter of budgeting and an analysis of in-house logistics. On one hand, your business needs the marketing, but perhaps it is better to hire someone, rather than hiring a firm. Either way, there are a few key aspects to look at when considering a marketing agency. (more…)

This post is centered around web design and eCommerce in Boston, but most of the points can be useful regardless of where you live. If you do live in Boston, you may benefit more if you read ”Greater Impact in the Bay State” before reading this. (more…)

Understanding your customers is important to reaching them. So, with that in mind, we should have a fairly good idea of how responsive web design affects our marketing and customer acquisition. More specifically, we should know the effects of our mobile culture on our bottom line. (more…)

As the internet becomes increasingly prevalent in our society, small businesses need to understand what the benefits of a website and the internet are, as well as how to align themselves to reap the benefits alongside their larger colleagues and competitors. Over the next 10 or 20 years, being online will become more and more imperative. (more…)