warm leads

4 Tips for Nurturing Warm Leads

Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the lead to be nurtured into a customer and this technique has also became increasingly popular. (more…)

lead indicators

How Lead Indicators Can Be One of Your Best Sales Tools

What Are Lead Indicators?

As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)

inbound overview

Sales Tools — Inbound Overview

Introduction to Inbound

Over the last couple of weeks, Blue Phoenix has came out with a series of blog posts geared around sales tools for companies who want to generate warm leads, as well as manage their lead flow better while freeing up their sales team to focus on the sales funnel less and more on the pipeline. This is really about generating inbound leads and nurturing them via content and automated processes until the customer is ready to hear from the sales team. (more…)

lead nurturing

Sales Tools — Warm Lead Nurturing

Importance of Lead Nurturing

Lead nurturing one of your most powerful sales tools for closing prospects, after they have converted to leads on your website. This is an important point of the buyer’s journey, as the lead is still interested in what you have to offer, but may not be ready to consider purchasing. Many prospects convert on your website, because they are searching for information. So, the challenge and purpose of lead nurturing is to move them from a newly converted lead to a sales qualified lead by taking them down the pathway of the buyer’s journey. (more…)

4 sales growth methods

4 Sales Growth Methods for Your Sales Team

In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. (more…)