Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the warm leads to be nurtured into customers and this technique has also became increasingly popular. Read More
Category: Lead nurturing
3 Ways Good Leads Will Enhance Your Business
What is a “Good Lead?”
Good leads is someone who is already familiar with who you are as a company, knows what you provide, has need for what you provide, and is ready to purchase. In essence, this is the person who will become a customer today or in the very near future and this is who most sales people would like to talk to. Read More
5 Tips for Closing Good Leads
In the interest of growing your business and your sales, it is important to have a plan to closing good leads that come into your business. Here are 5 tips for closing these leads and moving the needle of your success. Read More
How Lead Indicators Can Be One of Your Best Sales Tools
What Are Lead Indicators?
As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. Read More
Sales Tools — Inbound Overview
Introduction to Inbound
Over the last couple of weeks, Blue Phoenix has came out with a series of blog posts geared around sales tools for companies who want to generate warm leads, as well as manage their lead flow better while freeing up their sales team to focus on the sales funnel less and more on the pipeline. This is really about generating inbound leads and nurturing them via content and automated processes until the customer is ready to hear from the sales team. Read More
Sales Tools — Warm Lead Nurturing
Importance of Lead Nurturing
Lead nurturing one of your most powerful sales tools for closing prospects, after they have converted to leads on your website. This is an important point of the buyer’s journey, as the lead is still interested in what you have to offer, but may not be ready to consider purchasing. Many prospects convert on your website, because they are searching for information. So, the challenge and purpose of lead nurturing is to move them from a newly converted lead to a sales qualified lead by taking them down the pathway of the buyer’s journey. Read More
4 Sales Growth Methods for Your Sales Team
In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. Read More
