inbound marketing

What Is Inbound Marketing? — Attracting

Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. Read More

benefits of a website

Embracing the Benefits of a Website and Escaping the Small Business Mindset

The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know benefits of a website by not knowing what to do with a website and utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. Read More

marketing consultation

Slap a Horse on the A** Without Getting Kicked! (Yeah, a marketing consultation can save you a lot of headache!)

When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing, and why you could need a marketing consultation. Read More

inbound marketing pricing

Is Inbound Marketing Pricing Too High

Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. Read More