warm leads

4 Tips for Nurturing Warm Leads

Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the lead to be nurtured into a customer and this technique has also became increasingly popular. (more…)