content marketing

Sales Tools — Content Marketing

Content Marketing and Sales? Why?

Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)

buyer personas

Buyer Personas

Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! (more…)

save time with sales tools

How to Save Time with Sales Tools

Saving time and making more money is usually always top-of-mind. Finding practical ways to do that is important to the future of the company. One very valid method of doing this is to utilize a CRM system. I know what you might be thinking, “why would I want to bog down my salespeople with unneeded processes?” Well, let’s dispel some of the time-waste myths surrounding the concept of the CRM. (more…)

hashtag image

Finding relevant hashtags

Using relevant hashtags can make or break your social marketing campaign. If you are not using hashtags, now is a good time to start. But where to start …

First, if you are already marketing on social media, then you probably see many posts from competitors. If you are not, download an app like Perch or use Hootsuite to find your competitors and keep tabs on what they are doing. As you are doing this, take note of what hashtags they are using to get in front of customers. Most likely, they are using hashtags that are relevant to your industry and, more importantly, relevant to your customers. (more…)