Hiring an agency can seem a bit daunting if you have not hired one before. This post is a guide for hiring a lead generation agency to manage your lead flow. It is important to know what to expect and what to look for in an agency. So, let’s get started! (more…)
What is a “Good Lead?”
A good lead is someone who is already familiar with who you are as a company, knows what you provide, has need for what you provide, and is ready to purchase. In essence, this is the person who will become a customer today or in the very near future and this is who most sales people would like to talk to. (more…)
What Are Yesterday’s Sales Tools?
When asked about successful selling today, cold calling is not at the top of the list. However, in the past, it would have easily ranked top. Why the change? Well, today people are extremely turned off by sales people and cold calling. It used to be that having a sales rep walk through the door meant that you were going to learn the newest and greatest gadgets or services that was going to help you to stay competitive and broaden your business. So, in light of that, people were more inclined to take the time to listen to a salesperson give their pitch. (more…)
Lead generation can be one of your most powerful sales tools, if it generates warm leads. By getting warm leads into the hands of your sales team, you’re moving the ratio of warm clients and ultimately you are moving the sales needle as well. Let’s take a look at what a warm lead is and how you can begin to get warm leads into your business. (more…)