Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. (more…)

Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)

Using relevant hashtags can make or break your social marketing campaign. If you are not using hashtags, now is a good time to start. But where to start …

First, if you are already marketing on social media, then you probably see many posts from competitors. If you are not, download an app like Perch or use Hootsuite to find your competitors and keep tabs on what they are doing. As you are doing this, take note of what hashtags they are using to get in front of customers. Most likely, they are using hashtags that are relevant to your industry and, more importantly, relevant to your customers. (more…)