Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)

Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. (more…)

Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)

Content Marketing and Sales? Why?

Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)

Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! (more…)