benefits of a website

Embracing the Benefits of a Website and Escaping the Small Business Mindset

The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know what to do with a website and how to utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. (more…)

Boston web design

Boston Web Design — Greater Impact in the Bay State

Businesses in Massachusetts are in a good place when it comes to technology. We have MIT, right down the road and Harvard as well. In Massachusetts, there is a tech movement going on and we are starting to compete with Silicon Valley. Consumers and other businesses expect to find a business on the web and they usually do, but there is still a wide range of how much use businesses get out of their own website. Some companies have understood the potential impact that their websites can make on their businesses and have pushed their website development into something fantastic. (more…)

responsive web design

Why Choose a Responsive Web Design Company

So you know that you need to get rid of that dinosaur that you’ve been referring to as your website, but things have changed a lot since you last purchased a website. What has changed/what is responsive? And why should you use responsive? Will my marketing suffer if I don’t choose a responsive web design company? This is the heart of what this post is about and I will briefly cover these questions. (more…)