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One important aspect of marketing and developing your digital footprint is your company website. How did you create your company’s website? (more…)

The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know benefits of a website by not knowing what to do with a website and utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. (more…)

This post is centered around web design and eCommerce in Boston, but most of the points can be useful regardless of where you live. If you do live in Boston, you may benefit more if you read ”Greater Impact in the Bay State” before reading this. (more…)

Understanding your customers is important to reaching them. So, with that in mind, we should have a fairly good idea of how responsive web design affects our marketing and customer acquisition. More specifically, we should know the effects of our mobile culture on our bottom line. (more…)

As the internet becomes increasingly prevalent in our society, small businesses need to understand what the benefits of a website and the internet are, as well as how to align themselves to reap the benefits alongside their larger colleagues and competitors. Over the next 10 or 20 years, being online will become more and more imperative. (more…)

So you know that you need to get rid of that dinosaur that you’ve been referring to as your website, but things have changed a lot since you last purchased a website. What has changed/what is responsive? And why should you use responsive? Will my marketing suffer if I don’t choose a responsive web design company? This is the heart of what this post is about and I will briefly cover these questions. (more…)

Most likely, your website links to your social media, but what if you could get viewers of your social media to view your website … Well, fortunately you can! (more…)

How to know if you own your domain & what to do if you do not own your domain

So, you are about to get a new website and you realize that you you have no clue how to get access to your website. What should you do at this point? (more…)

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