This post is centered around web design and eCommerce in Boston, but most of the points can be useful regardless of where you live. If you do live in Boston, you may benefit more if you read ”Greater Impact in the Bay State” before reading this. (more…)
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Slap a Horse on the A** Without Getting Kicked! (Yeah, a marketing consultation can save you a lot of headache!)
When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing. (more…)
Which SEO Keyword Tool Should I Use?
Keyword strategies are useful for both on-page and off-page SEO. Analyzing them correctly can be the difference between winning your SEO war or losing it. To combat effectively, you need scouts to survey the battlefield and bring back valuable data on the lay of the land, your opportunities, and your enemies. SEO keyword tools are those scouts! (more…)
Is Inbound Marketing Pricing Too High
Understanding the value that a certain aspect of our efforts bring to the business is the essence of understanding your business. However, some efforts are front-loaded and don’t show results immediately. When it comes to inbound marketing, this is very true. Early adapters of inbound sometimes wonder, “is inbound marketing pricing too much to justify spending my budget?” However, when the results do show up, they are substantial. (more…)
4 Biggest Factors in Getting Warm Leads Online
Managing to attract leads online can be challenging, but getting leads in and keeping them warm is crucial to many businesses. Let’s look at 4 important factors for getting warm leads. (more…)
4 Tips for Nurturing Warm Leads
Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the lead to be nurtured into a customer and this technique has also became increasingly popular. (more…)
Can a Virtual Receptionist Help Me Manage My Time Better?
The typical business owner fully understands how precious and limited time is. You’ve probably found yourself wishing for more of it on several occasions–“If only there were a few more hours in the day!”—and wishing certain things took less of it—“Will I ever get through this mound of email?” (more…)
3 Ways Good Leads Will Enhance Your Business
What is a “Good Lead?”
A good lead is someone who is already familiar with who you are as a company, knows what you provide, has need for what you provide, and is ready to purchase. In essence, this is the person who will become a customer today or in the very near future and this is who most sales people would like to talk to. (more…)
5 Tips for Closing Good Leads
In the interest of growing your business and your sales, it is important to have a plan to close the good leads that come into your business. Here are 5 tips for closing these leads and moving the needle of your success. (more…)
5 Steps to Attract Good Leads
Attracting good leads can be an important aspect of growing your business online. So, making all of the necessary efforts to attract them is also very important. In this article, I will go over 5 steps to make sure that your lead generation campaign starts out on the right foot. (more…)