marketing consultation

3 Ways You Can Benefit from a Marketing Consultation

Everyone claims to be a marketing professional today. The internet has paved the way for us to “do it all,” forgetting traditional marketing methods. Jumping on the social media/email band wagon to get the word out about our products and services seems to be the way to go these days. The “sooner the better” mind set loves the instant gratification the internet gives us in every area of or lives, including promoting our business and products. (more…)

warm leads

4 Tips for Nurturing Warm Leads

Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the lead to be nurtured into a customer and this technique has also became increasingly popular. (more…)

yesterday's sales tools

Why Yesterday’s Sales Tools Are Not Working

What Are Yesterday’s Sales Tools?

When asked about successful selling today, cold calling is not at the top of the list. However, in the past, it would have easily ranked top. Why the change? Well, today people are extremely turned off by sales people and cold calling. It used to be that having a sales rep walk through the door meant that you were going to learn the newest and greatest gadgets or services that was going to help you to stay competitive and broaden your business. So, in light of that, people were more inclined to take the time to listen to a salesperson give their pitch. (more…)

lead indicators

How Lead Indicators Can Be One of Your Best Sales Tools

What Are Lead Indicators?

As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)