Find below a list of holiday marketing ideas for your company, to celebrate the season and please your customers and employees at the same time. Seasons’ greetings! (more…)

This post is centered around web design and eCommerce in Boston, but most of the points can be useful regardless of where you live. If you do live in Boston, you may benefit more if you read ”Greater Impact in the Bay State” before reading this. (more…)

Everyone claims to be a marketing professional today. The internet has paved the way for us to “do it all,” forgetting traditional marketing methods. Jumping on the social media/email band wagon to get the word out about our products and services seems to be the way to go these days. The “sooner the better” mind set loves the instant gratification the internet gives us in every area of or lives, including promoting our business and products. (more…)

While the value of getting a free marketing consultation may not be immediately apparent, there is some no-risk value in doing so. Even getting a fresh set of trained eyes to look at your marketing methods, may give you a gem that you never thought of before. As Brian Tracy says, “you never know where [live changing advice] is going to come from.” (more…)

Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the warm leads to be nurtured into customers and this technique has also became increasingly popular. (more…)

The typical business owner fully understands how precious and limited time is. You’ve probably found yourself wishing for more of it on several occasions–“If only there were a few more hours in the day!”—and wishing certain things took less of it—“Will I ever get through this mound of email?” (more…)

In the interest of growing your business and your sales, it is important to have a plan to closing good leads that come into your business. Here are 5 tips for closing these leads and moving the needle of your success. (more…)

We all know that inbound is sweeping the internet, but why should companies use inbound methodologies? Why are the old sales tools methods not working like they used to? To answer this, we developed a list of 9 differences that make inbound tactics more superior sales tools than those of your father’s! Luke, these are not your father’s sales tools! (more…)

What Are Yesterday’s Sales Tools?

When asked about successful selling today, cold calling is not at the top of the list. However, in the past, it would have easily ranked top. Why the change? Well, today people are extremely turned off by sales people and cold calling. It used to be that having a sales rep walk through the door meant that you were going to learn the newest and greatest gadgets or services that was going to help you to stay competitive and broaden your business. So, in light of that, people were more inclined to take the time to listen to a salesperson give their pitch. (more…)

What Are Lead Indicators?

As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)