Importance of Lead Nurturing

Lead nurturing one of your most powerful sales tools for closing prospects, after they have converted to leads on your website. This is an important point of the buyer’s journey, as the lead is still interested in what you have to offer, but may not be ready to consider purchasing. Many prospects convert on your website, because they are searching for information. So, the challenge and purpose of lead nurturing is to move them from a newly converted lead to a sales qualified lead by taking them down the pathway of the buyer’s journey. (more…)