Warm lead generation can be one of your most powerful sales tools. By getting warm leads into the hands of your sales team, you’re moving the ratio of warm clients and ultimately you are moving the sales needle as well. Let’s take a look at what a warm lead is and how you can begin to get warm leads into your business. (more…)
Content Marketing and Sales? Why?
Content creation is not what most people think of when they think of sales tools. Yet, content creation can be the foundation for generating warm leads that actually go somewhere. All too often, good salespeople burn out, because they are cold calling to people who are not interested in what they are offering. In the past, the definition of a good salesperson was someone who could make 300 call per day and find the one nugget in the gutter. However, the technology revolution brought us the internet and social media. Now the game has completely changed. (more…)
Creating buyer personas can be a lucrative measure for your business to take in order to land more business and understand your customers needs more clearly. If you understand their needs more clearly, then you can better offer solutions to meet those needs. Ultimately, this will make you stand out among your competition and give your company the competitive edge that it needs to secure more business in the future. Therefore, from a foundational level, buyer personas can be one of the most powerful sales tools that you can have. Let’s get started! (more…)
In the journey of sales growth, 4 key things must happen in order to get accounts. Attract – Convert – Close – Delight. Often we leave this process up to chance or perhaps we just do better on one aspect than another. Either way, every salesperson tries to do at least the first three of these. Lets take a quick look at what these mean and how viewing sales from as these 4 stages changes the game. (more…)
All too often, growing an excellent business and an excellent sales team is about the individuals sales growth and the company as a whole taking an inward look. These three aspects will change the life of salespeople as well as the company’s bottom line. (more…)
The old adage “sales fixes everything” is rather well known, mostly because it is true! So, fix your sales and your sales will fix everything! However, this is sometimes easier said than done! Usually, the sales department is more than just the business owner, so the sales team also needs fixed. In this article, we are going to look at why sales teams fail to achieve sales and how you can go about fixing this within your sales team. (more…)
The road to success can often be very curvy and getting there may take a bit of readjustment. So, here are “adjustments” that you can make to help grow your business.
Saving time and making more money is usually always top-of-mind. Finding practical ways to do that is important to the future of the company. One very valid method of doing this is to utilize a CRM system. I know what you might be thinking, “why would I want to bog down my salespeople with unneeded processes?” Well, let’s dispel some of the time-waste myths surrounding the concept of the CRM. (more…)