In the quest for increased sales while maintaining higher profit margins, the question typically comes up, “should I hire a digital marketing agency?” Ultimately, this becomes a matter of budgeting and an analysis of in-house logistics. On one hand, your business needs the marketing, but perhaps it is better to hire someone, rather than hiring a firm. Either way, there are a few key aspects to look at when considering a marketing agency. (more…)
The nature of what I call the ‘small business mindset’ (at least as it relates to websites) is the tendency to not know benefits of a website by not knowing what to do with a website and utilize it as a powerful tool for the business. It is in this thinking that many small businesses stay small and don’t grow. After all, even any gas station or food joint can become a chain or even a franchise. It is because of this lack of understanding within the small business mindset and my desire to address it that I am writing this post. (more…)
This post is centered around web design and eCommerce in Boston, but most of the points can be useful regardless of where you live. If you do live in Boston, you may benefit more if you read ”Greater Impact in the Bay State” before reading this. (more…)
Understanding your customers is important to reaching them. So, with that in mind, we should have a fairly good idea of how responsive web design affects our marketing and customer acquisition. More specifically, we should know the effects of our mobile culture on our bottom line. (more…)
As the internet becomes increasingly prevalent in our society, small businesses need to understand what the benefits of a website and the internet are, as well as how to align themselves to reap the benefits alongside their larger colleagues and competitors. Over the next 10 or 20 years, being online will become more and more imperative. (more…)
So you know that you need to get rid of that dinosaur that you’ve been referring to as your website, but things have changed a lot since you last purchased a website. What has changed/what is responsive? And why should you use responsive? Will my marketing suffer if I don’t choose a responsive web design company? This is the heart of what this post is about and I will briefly cover these questions. (more…)
Everyone claims to be a marketing professional today. The internet has paved the way for us to “do it all,” forgetting traditional marketing methods. Jumping on the social media/email band wagon to get the word out about our products and services seems to be the way to go these days. The “sooner the better” mind set loves the instant gratification the internet gives us in every area of or lives, including promoting our business and products. (more…)
When riding a dead horse, it is better to dismount … when riding a living horse, it is better to ride fast! Yes, the horse represents your marketing and it is better that your marketing is more effective. So, lets look at common mistakes that people make when marketing, and why you could need a marketing consultation. (more…)
Keyword strategies are useful for both on-page and off-page SEO. Analyzing them correctly can be the difference between winning your SEO war or losing it. To combat effectively, you need scouts to survey the battlefield and bring back valuable data on the lay of the land, your opportunities, and your enemies. SEO keyword tools are those scouts! (more…)
Lead generation has become considerably more popular over the last few years. What people soon realize is that many leads that have converted on their website may not be ready to purchase. If sales gets involved, the lead tunes the company out and the company is back at square one. So, many companies are creating a journey for the warm leads to be nurtured into customers and this technique has also became increasingly popular. (more…)
