lead indicators

How Lead Indicators Can Be One of Your Best Sales Tools

What Are Lead Indicators?

As technology advances, we are able to evolve and refine the sales process more and more and our sales tools are able to become more sophisticated. Online web traffic has obviously became a more prominent marketing avenue and leads are increasingly converting on our websites. So, it makes sense to segment this online lead flow using lead indicators, but what are lead indicators? Lead indicators are automatic triggers that switch the status of a lead in the CRM, based on their interaction with various parts of your website. (more…)

marketing platform

Sales Tools — Marketing Platform

What is a Marketing Platform?

Depending on which company you ask, you could get a different answer about what a marketing platform entails. So, to make this more succinct, I am going to tell you what it should be: A marketing platform is software that encompasses lead generation, social media, contact databases, email marketing, blogging, landing pages, website analytics, keyword analytics, and competitor analysis. (more…)