One important aspect of marketing and developing your digital footprint is your company website. How did you create your company’s website? (more…)
This year Halloween spending is said to reach an all time high. Statistics from the National Retail Federation speculate that this year “consumers are expected to spend $9.1 billion, up from $8.4 billion in 2016” (NRF). That outrageous number actually makes sense when you think about how many people participate in Halloween festivities throughout the United States and all of the spending that goes into this crazy night of fright. (more…)
Inbound marketing is replacing the strategy of outbound marketing. It is a new way to market, where instead of pitching to customers, you are having them come to you. Most customers being bombarded with outbound marketing strategies aren’t paying much attention. When you think about how rarely you open your junk mail, or actually watch commercials on TV, or even read articles that have too many ads on them, its no wonder Inbound marketing is becoming the most effective marketing strategy. (more…)
Online marketing has become a necessity in order to help all businesses succeed. Simply posting a blog every once in a while or updating your social media status when you have time isn’t going to cut it. It takes consistency, patience, and continually evaluating your results to be successful. So, if you have ever asked yourself, “How effective is my digital marketing?” here are some ways you can take a look at your online marketing efforts to determine what is working for your business. (more…)
“Aggghhh! My digital marketing needs help!” I hear this a lot actually and for good reason. Companies need to make money, but they are busy doing what they do daily. Usually people lack the knowledge to market their business or they are simply too busy. While I cannot help the busy part much, I can help with the knowledge! Let’s dive in! (more…)
Is it worth it to hire an agency?
In the quest for increased sales while maintaining higher profit margins, the question typically comes up, “should I hire a digital marketing agency?” Ultimately, this becomes a matter of budgeting and an analysis of in-house logistics. On one hand, your business needs the marketing, but perhaps it is better to hire someone, rather than hiring a firm. Either way, there are a few key aspects to look at when considering a marketing agency. (more…)